The brand and design studio of Sarah Knight, independent Creative Director.

An experienced, reliable creative partner, trusted by leading brands to deliver strategic insight and transformative design, that creates clarity and impact that lasts.

Based in Surrey, UK. Working globally.

View all work

Clients

I am proud of the long-term, collaborative relationships I build with my clients. I love nothing more than becoming a valuable extension of the team.

  • “Sarah's work goes beyond design execution, she brings a deep strategic understanding of branding and communication. The visual identity she created for AAK Personal Care now serves as the backbone of our global communications, enabling local teams to maintain consistency across regions and across both digital and physical customer touchpoints. This has led to a much stronger and more unified brand presence worldwide.”

    Lisette Townsend, Global Director Business Development & Marketing
    AAK Personal Care

  • “Outset quickly became a trusted supplier to UKEL as we developed our B2B brand in the major events hosting sector. Working with us to develop a new brand identity, templates, dynamic sales presentation and advised on our website. Sarah is great to work with - collaborative, creative and efficient. I’d be happy to recommend Sarah to other businesses.”

    Bev Ward, COO
    UKEL

  • “We’ve worked with Outset on many projects, but most importantly on multiple tradeshow stand designs. Sarah has been brilliant at helping us shape early concepts and explore creative directions, delivering a range of design options that made it easy for us to land on the perfect stand. Her work played a big part in us winning Best Small Stand at IBC 2022, out of more than 1,350 exhibitors.”

    Harry McCombe, Marketing Manager
    M2A Media

  • “Sarah and team were refreshingly practical as well as extremely talented and knowledgeable. I am incredibly proud of what we have created together. The brand identity has formed an integral and meaningful part of what we do and is being much admired by everyone that’s seen it. Highly recommended.”

    Peter Ward, Founder & Managing Director
    WeTrack

  • “Having the experience and support of Outset Design Studio was invaluable. Sarah helped us define our brand and created a strong identity that we’re extremely proud of, perfectly representing both us and what we want our company to be. Her experience and talent in design and branding is only bettered by the personal and supportive working relationship, with a sincere enthusiasm for the success of your brand.”

    Will Egerickx, Owner & Creative Director
    Winter Bear Home

Why Outset?

The right design and branding can be a powerful tool in helping you achieve your business objectives. Choosing the right creative partner is a big part of that, here’s why clients choose to work with me…

Created with Passion

Each brief is met with creative energy and a genuine enthusiasm for the success of your project. Every detail is handled with care and dedication, the result is design that works as hard as the people and process behind it.

Driven by Purpose

Having and defining a clear purpose is the foundation of every project. Taking the time to get to know your business, your current challenges and future plans, is what enables considered, strategic design to take shape, creating work that doesn’t just look fantastic but connects directly with your clients.

Shaped in Partnership

Your partner in design from the outset. The best work comes from a partnership built on trust, respect and a shared commitment to delivering long-term results for your business.

Working together

Working directly with me brings director level skills and results to your team, without the headcount. Providing a highly agile and cost effective solution for your business.

Whether you are a founder just getting started, leading a business through a stage of growth or transformation, or part of a larger marketing team or agency, I have the skills and experience to help support you and your business.

Find out how