Partnering with purpose-driven
brands and the people behind them.

Outset is the brand and design studio of Sarah Knight.

Partnering with founders, marketing teams and growing businesses, to solve your brand's challenges and bring your ideas to life through strategic insight and meaningful design, delivered intelligently across every touchpoint.

Creating clarity and building impact that lasts, with a flexible approach that fits the way your business works.

Based in Surrey, UK. Working globally.

The long-term, collaborative relationships built with clients is a genuine source of pride. Becoming a valuable extension of the team is always the goal, and the reward.

Clients

Outset Design Studio Clients UK Sport
Outset Design Studio Clients Bloomsbury
Outset Design Studio Clients M2A Media
Outset Design Studio Clients Essex County Council
Outset Design Studio Clients AAK
Outset Design Studio Clients Ralph James
Outset Design Studio Clients WeTrack
Outset Design Studio Clients Penguin Random House

  • Sarah's work goes beyond design execution, she brings a deep strategic understanding of branding and communication. The visual identity she created for AAK Personal Care now serves as the backbone of our global communications, enabling local teams to maintain consistency across regions and across both digital and physical customer touchpoints. This has led to a much stronger and more unified brand presence worldwide.

    Lisette Townsend, Global Director Business Development & Marketing
    AAK Personal Care

  • Outset quickly became a trusted supplier to UKEL as we developed our B2B brand in the major events hosting sector. Working with us to develop a new brand identity, templates, dynamic sales presentation and advised on our website. Sarah is great to work with - collaborative, creative and efficient. I’d be happy to recommend Sarah to other businesses.

    Bev Ward, COO
    UKEL

  • Sarah and team were refreshingly practical as well as extremely talented and knowledgeable. I am incredibly proud of what we have created together. The brand identity has formed an integral and meaningful part of what we do and is being much admired by everyone that’s seen it. Highly recommended.

    Peter Ward, Founder & Managing Director
    WeTrack

  • Having the experience and support of Outset Design Studio was invaluable. Sarah helped us define our brand and created a strong identity that we’re extremely proud of, perfectly representing both us and what we want our company to be. Her experience and talent in design and branding is only bettered by the personal and supportive working relationship, with a sincere enthusiasm for the success of your brand.

    Will Egerickx, Owner & Creative Director
    Winter Bear Home

  • We’ve worked with Outset on many projects, but most importantly on multiple tradeshow stand designs. Sarah has been brilliant at helping us shape early concepts and explore creative directions, delivering a range of design options that made it easy for us to land on the perfect stand. Her work played a big part in us winning Best Small Stand at IBC 2022, out of more than 1,350 exhibitors.

    Harry McCombe, Marketing Manager
    M2A Media

Outset is creatively led by me, Sarah Knight. I have over 20 years’ experience shaping many well-known brands here in the UK and globally. Strategic by nature and with an unwavering eye for detail, I will always bring deep thinking and a purpose-led approach to every brief.

Outset was born in late 2018 (pre-pandemic when flexible working and WFH just wasn’t a thing!), from a desire to create an independent working life, that would work flexibly around my young family, but not limit my own creative ambition and output.

I have worked leading London agency teams and with in-house studios and my work has picked up a fair few awards along the way, but the goal from the very beginning, hence the name Outset, has always been to share my passion, energy, skills and experience with my clients to deliver great work, together. 

Whether that’s shaping a new brand or campaign, transforming an existing brand, or delivering brand assets that help to grow an established business, I can promise that I will always care deeply about the success of your project and my work will always hold your values at its core.

The person