Brand Identity and Web design for a B&B in the heart of the french countryside.
Sometimes you start a project and the logo is just gifted to you! This was the case for Repos des Artistes, a newly refurbished B&B located in the heart of the French valley of Creuse, an area known for being a much loved place for Claude Monet to paint. The name of the house itself means ‘Artist’s Rest’ and the house came with a long history and many a beautiful story, from a time when it was a popular place for artists to stay. The new owners restored it to its former glory, with chickens and ducks on site and home-grown herbs, fruit and vegetables a key part of their seasonal menus, not to mention the beautifully maintained gardens, once again attracting artists and visitors to stay.
Upon arrival, you are greeted at the front door by a beautiful, old, iron casting of a decorative ‘A’ and accompanying pattern. We took this iron work and built the brand on it, isolating out the ‘A’ to create the logo for the B&B so guests had consistency from the moment they interacted with the brand online to book, to arriving at the front door to stay. We took the accompanying shapes and patterns to create secondary graphics on stationery, menus and welcome packs in the rooms, to create a distinctive ownable brand identity, built on the history of the B&B.