WeTrack improves the operations of the best events, venues, federations and organisations in the world. Born out of the London 2012 Olympic and Paralympic Games by project and venue managers who wanted to improve the way major events are planned and delivered. WeTrack provides a series of tools to help clients ensure continuity through governance, event or venue planning, delivery, control and lessons learned.
Since launching WeTrack has continued to grow quickly and with major new clients on board such as GAISF, Wimbledon, Cricket World Cup and the Special Olympics World Games, they recognised that it was time to really strengthen their brand positioning and identity in order to support their current and future growth .
We worked closely with WeTrack to develop their strategic positioning and created a brand identity that reflected both the energy and excitement of the events they work for, while communicating the streamlined delivery their platform offers to event planners.