Brand strategy and brand identity for Winter Bear Home, a brand dedicated to giving discarded furniture a new lease of life, through their love of sourcing, crafting and re-imagining.
Outset worked with Winter Bear Home, a brand dedicated to giving discarded furniture a new lease of life, through their love of sourcing, crafting and re-imagining. We worked together to establish and develop the brand strategy and identity, helping to build their brand recognition at events, on social media and online. This resulted in their business growing enough for the first Winter Bear Home shop to open at the Medicine Garden in Cobham, in early 2019 and their second opened in 2020 and is located on Leopold Road in Wimbledon.
The logo was inspired by their hands-on approach and their love of craft. We worked with them to establish and art direct their product photography, social feed, and design their e-commerce site.